Mississippi - Marketing healthy choices: Standards

Area: 
Standards
Policy Type: 
Regulation
Summary: 

State law requires marketing healthy choices (signs, pricing, etc.).

Title 7. Part 3. Chapter 38: Healthy and Safe Schools

  1. The Mississippi Department of Education recognizes that:
    • h. Offering healthful foods and beverages in schools does not guarantee that students will choose them. Aggressive marketing techniques must inform students, teachers, administrative staff and most importantly, the public of the benefits of eating in the school cafeteria.

Title 7. Part 3. Chapter 38: Healthy and Safe Schools

  1. The Mississippi Department of Education intends that:
    • ii. Healthy food preparation.
    • viii. Marketing of healthy food choices to students and staff
      • i. Train School Foodservice Administrators, Kitchen Managers, and Cooks in Marketing, New Cooking Techniques, and Garnishing using available or newly developed training tools...

Title 7. Part 3. Chapter 38: Healthy and Safe Schools

2) Marketing New Foods. Research shows that it takes a number of times for an item to be served before it can be accepted. To facilitate the introduction of a new item, we suggest:
A. Tasting Parties
B. Serving Line Sampling
C. Serving Line Promotion


Title 7. Part 3. Chapter 38: Healthy and Safe Schools

v. Schools will use marketing, pricing and nutrition education strategies to encourage healthy extra sale selections.

  a.   Example:  
     1.   Healthy selections such as fruit or vegetables priced lower than other selections  
     2.   Healthy selections positioned in a visibly prominent location  
     3.   Fun nutrition information marketing the healthy selections
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